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We evolve Klövern to move place branding from image to action

We put in an effort for the investor Klövern to cultivate an actual atmosphere in the making of Stockholm’s newest city district: Söderstaden. 

Many people seem to think that creating a city district is just a question of building a bunch of nice, modern-looking houses. And while that is certainly more than halfway there, it takes more than that to create an actual neighbourhood. So, the question is: how do you create a real neighbourhood atmosphere?

Our answer is to introduce to Klövern a number of softer principles for creating a quality living environment: diversity, freedom, sustainability, happiness, and communal space. We apply these principles in a range of workshops evolving Klövern to action.

Theme

Masterplan

Year

2019

Location

Stockholm Sweden

Area

Söderstaden

Client

Klövern

Status

Completed

Team

PDG

Becht Aps

Masterplan Event Production

To location on map

© Becht Aps