Success can be overwhelming. When popularity to the new hot place Norra Stationsgatan in Stockholm skyrocket the property owner faced a this challenge.
They were ready to take a great leap forward and with the help of BECHT and NORDIC CONCEPT and firmly landed on their feet with a Design Manual for the store fronts, creating an identity that perfectly crystallizes and enhances the high street personality – visually, verbally and strategically!
The most pressing need was to establish a clear sense that will place the street as one of Stockholms fanciest high street with an equally clear sense of expression to the whole street.
Our solution was to create clarity through a subtle contrast! The subdued color scheme of the light building was off-set by a bright gold color that had the power to pop. The golden color of communication attract attention and add an immediate sense of modernity.