We propose an identity strategy for the development of the city. Its founded-on trust and strong cooperation, by building bridges between knowledge and people.

Trade as the generating motor for developing the City. Important is therefore to understand the trading venue as a historical link between past and future, even so to define the cultural philosophical question about the future of the city.

Through a variety of workshops, looking at urban interventions, we move place branding from image to action. Carving out the future of the region to the “World and Trading”, “City Commercial Area” and finally, “Life on the Market Place”.